Viking River Cruises #VikingSocial Social Media Impact
The #VikingSocial project in December 2015 was a partnership between Travel the World and Viking River Cruises. The purpose was to share the sights and activities of the European Christmas Markets Romantic Danube Cruise live via social media during the eight-day cruise using the hashtag #VikingSocial.
New Orleans, Louisiana Case Study
The New Orleans project in December 2014 was a partnership between Travel the World and the New Orleans CVB and the New Orleans Hotel Collection. Tours and accommodations were provided by the partners and Katherine and Romeo showcased New Orleans as a multi-day travel destination.
During the weeklong stay in New Orleans, live updates were tweeted, Instagrammed, and posted on Facebook.
New Orleans Project Results
- 13 posts (10 on Travel the World and 3 on Passports & Cocktails) published throughout 2015
- 21,000+ blog page views
Results as of January 14, 2016
Santa Catalina Island, California Case Study
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| Katherine on the Catalina Island zip line. |
The Catalina Island project in May 2014 was a partnership between Travel the World and the Santa Catalina Island Company and the Catalina Island Chamber of Commerce and Visitors Bureau. Tours, accommodations, and a dining experience were provided by the partners and Katherine and Romeo showcased various activities that can be enjoyed during a multi-day trip to Catalina Island.
During the two-night stay on Catalina Island, live updates were tweeted, Instagrammed, and posted on Facebook using the hashtag #catalinaisland.
Catalina Island Project Results
- 6 posts (5 on Travel the World and 1 on Passports & Cocktails) including a travel itinerary published for the two-night trip
- 8,800+ blog page views
- 1 YouTube video with 6,300+ views
Madison, Wisconsin Case Study
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| Katherine and Romeo snowshoeing for the first time in Madison. |
The Madison Wisconsin project in January 2014 was a partnership between Travel the World and the Greater Madison Convention & Visitors Bureau. The main objective of the campaign was to promote travel to Madison during the winter and highlight winter activities.
During the three-night stay in Madison, live updates were tweeted, Instagrammed, and posted on Facebook.
Madison Wisconsin Project Results
- 6 posts (3 on Travel the World and 3 on Passports & Cocktails) including 2 posts written by Katherine’s Passports & Cocktails partner Steve Grams published for the three-night trip
- 3,700+ blog page views
- 1 YouTube video with 675 views
- 289 post tweets
- 17 Google Plus likes
- 11 updates shared on Facebook with 156 likes, comments and shares and an average reach of 162
- 4 Instagrams with 48 likes
- 5,600+ blog page views
- 1 YouTube video with 3,900 views
Updated results as of June 3, 2015